Joel Maas
Joel is a Creator of Brands. As head of marketing for Signet LLC, Joel is responsible for formulating and leading strategic branding and marketing initiatives for Signet and its 27 portfolio companies, real estate development projects and real estate assets under management.
Joel has more than 15 years of experience working as a marketing executive.  In that time he has led numerous brand builds, re-branding efforts, market strategies, and multi-million-dollar advertising, education, social media, and lead generation campaigns in the real estate, health and wellness, software, and manufacturing sectors; working collaboratively with business and institutional partners including universities, hospital systems, government organizations, creative agencies, and media outlets to raise market awareness and drive growth.